Review widgets are designed to make it easier for interested parties to prepare and submit reviews and ratings. The information they provide can be invaluable to business owners as well as consumers. In fact, you may find that choosing to add a Google review widget for website to your pages is one of the best things you could do. Here are some of the advantages to consider.
Makes Providing Feedback Easier
Having the widget present means that consumers have to go through fewer steps in order to submit a review. That’s important, since those who want to leave reviews may not have much time to do so. When they don’t have to go through several screens and steps to do what they want, the odds of receiving more feedback are higher.
Feedback is essential to your business. It provides a snapshot of how consumers view your efforts. It can point out areas where the company and the employees are excelling. Those reviews can also highlight areas where some work is needed.
Boosts SEO Rankings
Online ratings and reviews helps to provide search engines with more reasons to rank your pages higher. That’s particularly helpful if you operate in a competitive market. The fact that your company is close to the top means those looking for what you offer are more likely to click over and see if you’re a good fit.
This applies in local markets as well as global ones. Should you run a local restaurant, it’s great when your place of business ranks higher than other restaurants offering similar fare. The brand recognition that comes with higher rankings and some great reviews will translate into more people paying a visit.
Improves Brand Awareness
That brand recognition or awareness is not something that comes about automatically. It takes work and planning over time. You manage this with your website, social media accounts, and maybe a company blog. Offering a Google review widget for website use is one more way to build that awareness.
People often check out reviews before they buy. If they like what they see, they are more likely to share the information with those in their social and career networks. The result is that more people become aware of who you are and are more likely to trust that you offer quality at a reasonable price. If they find that to be true, those new customers are also likely to add reviews and tell others that they are in contact with on a regular basis.
Increases the Conversion Rate and Generates Additional Sales
Reviews that result from the use of the widget definitely make a difference in terms of the number of people who will spend more time on your website, share about it on social media, and ultimately decide to buy something from your business. That helps to improve the overall conversion rate even as it boosts the generated revenue for the business proper.
Best of all, the reviews made using the widget are out there from now on. They won’t stop attracting attention, which means they will aid in your sales volume in the years to come. That’s quite a lot to get for such a small effort on your part.
If you don’t have a review widget in place right now, it’s time to change that. Installing one is not hard and won’t take long to complete. Within a short time, you’ll begin to see the reviews collect and be able to put that information to good use.