An online marketing strategy is the marketers’ arsenal in which they carry weapons like search engine optimization (SEO), pay-per-click (PPC) advertising, and other TLAs that bring them closer to meeting their marketing goals.
Your website exists in the virtual world to contribute to your business’s growth. How? By attracting more web visitors.
The internet world gives you a few options through which you can direct traffic to your website. But the most valuable of the visitors come from two channels, SEO and PPC.
SEO online marketing techniques earn your website valuable traffic by making it rank for targeted keywords or the relevant words that your potential visitors use in the search engine. However, SEO does not yield results immediately and neither is it a one-time process. Investing in SEO meansoptimizing your website regularlyand waiting a few months to see it rank.
If you, however,are in a hurry to get to the top, you might want to invest in a PPC campaign. A PPC campaign helps you rank sooner by displaying your website as an ad on the first search engine results page. But being an ads campaign, it may seem expensive becauseyou must pay for every click that your website gets. This is the cost-per-click or CPC of the ad.
It is interesting to note that SEO and PPC, both depend on targeted keywords to yield profitable results. Therefore, finding the right keywords becomes the first step in developing a successful SEO strategy or a profitable PPC campaign.
Keyword analysis or KWA is another tool in the marketers’ arsenal which they use to analyze relevant keywords in a niche and select the right keywords for their SEO and PPC campaigns to help a website not only rankbut attract valuable visitors.
Landau Consulting, an online marketing company in NJ, helps website owners develop and implement a successful SEO online marketing strategy and has created this infographic to help you understand the important role SEO, PPC, and other TLAs play in the success of an online marketing campaign.
