While website design trends and standards change frequently, your website will be there for the long haul. How to make sure your website’s style lasts the test of time If you look at photos of yourself in high school, the word “stylish” is not likely to be what comes to your mind. Because some trends, and most of them, don’t age well. Your company’s website is too valuable to be left behind like overalls and mullets. How can you create a web design that looks just as good next month as it does next year?
These are some key points to remember:
- Use web analytics to find out what isn’t working.
- Trends are not always timeless.
- The timeless value of intuitive design is intuition
- It’s not fashionable to be clutter.
- Pictures speak a thousand words
- It’s not a good idea to confuse your visitors
No matter when your website was created in 1995, or last week. You did it because you wanted to share information. Your website must be easy to navigate for visitors to achieve this goal. Visitors will not hesitate to leave if the site is confusing, uninviting, or breaks with convention.
It Doesn’t Hurt To Keep It Clean
Imagine you are visiting a friend’s home for the first time. Everything is in chaos. You can see the mess everywhere you look. There are papers all over the place, dishes on every table, and paper everywhere. Are you sure you will stay at the friend’s house for too long? You probably won’t. Your website will be more appealing if it is neat and tidy.
High-Quality Images Will Always Impress
It’s happened to us all: We open a website and see that all the images are small, pixelated squares. It’s not very impressive, is it. Your site will feel outdated and old if it has photos that look like they were taken in 2005 with your flip phone camera. You can avoid this by choosing the best quality photos you can.
Everything That Isn’t Working Already Should Be Thrown Out
Your website might not be working as it should. Perhaps the software that you used to create your web app is no more supported. Perhaps the navigation bar that you created isn’t as user-friendly as you would like. You can keep your website’s style fresh by identifying and eliminating any elements that are losing your visitors’ attention. You need to choose the right software to record your visitors’ interactions with your site. It will show you where visitors spend most of their time, what they click and how they navigate from page to page. This data will allow you to determine if your website has not been translated well over time. It takes a little thought to build a website that will never go out of fashion. Are there any tips that will ensure your website’s style remains current?
