As the world shifts to the digital age, it is very clear that content is king online. And when it comes to business, content marketing is seen as the “secret weapon” not only in securing your lead in the market, but also in widening your influence across borders. According to Science Focus, since the birth of the internet, an estimated 1,200 petabytes are stored by Google, Microsoft, Amazon, and Facebook. That’s equivalent to over 1 million terabytes filled with digital content.
When it comes to video content, YouTube alone claims to have more than 800 million videos and over 2 billion viewers which may soon outpace TV viewers at 4 billion currently. Content is not only confined to videos but also to social media posts. In Australia, there are already over 20 million social media users as of 2021. With a flick of a finger, hundreds upon hundreds of content is streamed, fed, and shown in an instant. With so much content available online, digital marketers zone in on doing SEO in Sydney, Melbourne, Brisbane, Perth, and other key locations around the country.
With the digital world so vast and large, there is no doubt that content is the main driver for data consumption. And that’s why it is important for businesses to be strategic when entering the digital space. This is when content marketing proves to be the “special weapon”. You may think it is all about conquering the online world. It’s a madman’s dream to do so. Actually, content marketing helps you drill down to specifics: targeting specific niches, markets, and groups so you can drive your business to success. Whatever the content you will make, whether a video, an image or a social media post will depend on this.
Content marketing works hand in hand with search engine optimization services or SEO. Once you have identified your target market, you can now lock in using SEO. SEO is a set of key words that have high affinity with your market. It binds your content to the information they intend to consume. And if your SEO is doing a wonderful job, you will immediately see your content pop up on the topline of a search engine’s results page.
A critical final phase in content marketing is ensuring that your content will be able to deliver the intention you want for your target market. Do you want them to buy? Do you want them to participate in something? Data analytics will tell you if you were successful. That is another story. But for now, you’ve made a great leap in taking your business to the digital space.