Do you know that Google has stated that backlinks are one of the three biggest ranking factors? It is therefore highly important for you as an owner or a manager to create superior link building strategies. However, it is important to not just start link-building but also ensure that it is done right. Link building, if not done right, can cause disastrous effects for your website. Therefore, you should learn about some of the common link building mistakes that need to be avoided. Whether you choose to engage in link building yourself or you are looking for the right link building agency, this list will help you understand the best practices for link building.
Focusing on Quantity
One of the biggest mistakes that you could make while link building is focusing on quantity and losing out on quality. Link building does provide several benefits like increased traffic, higher Google Search ranks, and increased conversions, but it is important to note that all of these results are based on the fact that you’ve linked to relevant high-quality websites. If you fail to identify the right targets or types of links, then you won’t be able to maximise your benefits. Therefore, it is important that you create backlinks only to websites that are relevant to your business and your niche.
If you are a relatively new company that doesn’t have a lot of connections, you could partner with a leading link building agency in the UK to get help in identifying and creating partnerships with the right target sites for showcasing your links.
Sub-Par Content
One of the very common mistakes that most companies make when it comes to link building is not focusing on quality. They fail to produce quality content. A quality piece of content will not only produce several links but it will also be read by users and will go a long way in increasing your website traffic and conversions. Therefore, you need to ensure that you submit high-quality content on your website, but you also need to make sure that you provide value to your audience. If you are providing them with something that they need and would not find on any other site, you will be able to gain new visitors as a result. Your content needs to be fresh, unique and relevant to your niche so that you can grow your business.
If you find that creating original content is tough and time-consuming, you can consult with Perfect Link Building. The United Kingdom-based link building agency also offers superior content creation and optimisation services for companies from all domains.
Wrong Anchor Texts
Companies fail to understand the importance of anchor texts when it comes to link building. Anchor texts play a huge role in determining how your potential customers, and even Google, interprets a link from a particular website. When building links, the anchor texts that you use should be related to your content and website. So, if you have a website about car racing, you will need to use car racing anchor texts. If you don’t, then you may end up creating tons of low-performing or irrelevant links, which will ultimately have a negative effect on your link profile.
Not Creating Outreach Programs
Most companies jump headfirst into link building only to find out that they were not prepared enough. For example, some companies build a solid base by creating quality content and finding some good target sites and blogs. However, you might struggle to expand on it because they didn’t focus on outreach. If you want to build a sustainable and long-term link building strategy, you need to have an outreach program that will help you identify good websites and blogs that are relevant to your niche. This way, you can form long-term partnerships with more websites and blogs.
Since Perfect Link Building United Kingdom has more than a decade of experience in the field, it can effectively create outreach programs that will help you with link building on a long-term basis. All you need to do is contact them and request a quote for your link building project.
Not Personalising
In line with the previous point, it is also important to make sure that all the pitches that you send to your target website need to be personalised. If you stick to generic pitches and templates, your links will not create a good first impression. So, you need to do some form of basic research to understand the target kind of content that the website owner needs and then use that information to create tailor-made link building pitches.
In addition, any content that you create should also be in line with the overall needs of the target website and its audience. Don’t forget to use the right keywords, the target websites theme, and other information that you already know about the target website.
Not Tracking
It is no use creating an elaborate link building program without creating a proper procedure for tracking and optimising it. While this might look like a rookie mistake to people, it is one of the common ones. This is because most companies are so focused on the result that they fail to properly plan. A solid approach towards link building requires proper tracking. This means that you should be monitoring and logging the performance of every link that you build. If you intend to manage your own link building strategy, you need to have a regular system in place to keep tabs on each of your link building efforts and determine how effective they are.
If you are looking for a link building partner, you need to check their track record and understand their link building and tracking processes. This way, you know how effective they will be and also to determine if they are the right partner to work with you.
By avoiding these six link-building mistakes, you will be able to maximise the potential of your link building strategy. You can further maximise your profits by partnering with Perfect Link Building, a leading Link Building Agency United Kingdom.