Digital Marketing is all about creating an ever increasing digital presence of a website and its digital assets such as its Backlinks and Keywords on the internet. This helps the website to be widely seen and to get visitors from many websites and also get top rankings in search engines like Google. To do this, you have to have a plan in place to create a conscious presence in line with your marketing objectives.
There are two ways to create a digital presence for your website. They are:
- Creating Backlinks
- Creating Keyword Clusters
Creating Backlinks
You can create backlinks in more ways than one and in different forms and formats such as the following:
- URL Submission Sites
- Images Submission Sites
- Videos Submission Sites
- Social Media Profiles
URL Submission Sites
You can submit your URL in very many URL submission sites with the right keywords and short description of your website which will help search engines to rank your website on top of the search pages.
Images Submission Sites
You can create posters, infographics and banners, and submit them in image directories like Pinterest and such websites tagging your keywords and description about your images. When internet users type in a search query for related pictures in the Google image, your picture appears. Each image submitted gets found in Google results and gives a backlink to your web pages. To ensure each image generates backlinks, always save each image with relevant text tagging and alternate text. This will bring more traffic to your website through multiple backlinks from image directories.
Videos Submission Sites
YouTube is a popular video submission site. Like Youtube, there are numerous video submission sites that Google will fetch videos from when related search terms are used. Submit videos in multiple such video submission sites so that Google will help find you easily for those scores of keywords the videos were described, categorized and tagged. Increase video submissions and increase backlinks and traffic to your website.eventually means more business for your website.
Social Media Profiles
When you create your social media profiles, you have to give complete information about your personal profile and business. Ensure you add your website URL in your Social Media profile and also relevant other web page links in other pages and sections of your Social Media such as Group pages, Brand pages, etc.,
Your network followers are more likely to search for people in specific services and with professional titles. They will find your profile for specific location and click your website and other URLs found in your social profile and get into the ensuing landing website. This will help you in your lead generation process. The better you describe your profile, the more backlinks your website gets.
Creating Keyword Clusters
Keyword Clusters are groups of related and relevant keywords that are all consciously created in your content. These groups of keywords have relationships with each other due to relevance of context in the given subject or topic in the articles, blogs, etc., These Keyword Clusters easily found by Google when a browser types in similar or exact search queries. This keyword clusters consciously added in multiple websites should not exactly be the same set of keywords but should be in different phrases and with different forms of content. Google likes to see a diversity of keywords in related content and gives your website top ranking in the search results. The Keywords in the Clusters should be in close proximity and in optimum density. Perfect Link Building is one of the best link building companies that offers Best Link Building agency UK and Digital Marketing services.
Keyword clusters can be created in multiple forms as the following:
- Content Marketing
- Guest Blogging
- Directory Listings
- Social Media Posts
- Discussion Forums
- Articles & Case Studies
- E-commerce Websites
Content Marketing
Whatever you publish about your business online, ensure that it is directly or indirectly relevant to your business so that there is uniformity, relevance and connectivity with other public content and your website. It will bring traffic to your website from these ‘credible’ sources.
Guest Blogging
Guest Blogging is exchanging quality content for backlinks with third party website owners, editors or publishers. When you do guest blogging, use trending keywords that relate your business and proper Anchor Texts for backlink URLs. The Guest Post publishing site should be of high authority so that your SEO improves.
Directory Listings
Directories are also SEO tools that can be effectively used to enable users to find your business through search engines and internal search. As many directories have their own set of huge user base, internal searches in these directories are very relevant. Users of these directories do internal search through the search box and get what they want. If you describe your business profile properly, you can get found easily in internal searches and Google..
Social Media Posts
With billions of social media users, you can use Social Media as an effective digital marketing tool. When you publish your posts in Social Media, ensure to include relevant website links. That will contribute to increasing your web presence on the internet.
These days social media platforms are increasingly being used for business purposes. Social Media is taking to E-commerce in a big way in the upcoming days and throwing open lots of possibilities for business inside. So, publishing interesting and engaging content in Social Media will enhance your SEO scores.
Discussion Forums
Discussion Forums are increasingly being used as lead generation tools by online marketers these days. Digital Marketers use discussion forums to address pain points of customers and provide answers for ‘hard-to-solve’ problems. This results in generating live and hot leads with great conversions. So, use the Discussion Forum to your full advantage by creating topics and participating in relevant discussions. Be conscious to post every piece of content with keywords and website links. Search engines pick your discussions and topics if you have submitted good posts and replies and turn it into a good source of traffic for your website.
Articles & Case Studies
Articles and Case Studies are goldmines of SEO with high quality content and huge content. Articles with 1000+ and 2000+ words and information rich Case Studies are great content sources for Google to retrieve quality information for search queries. As a result, Articles and Case Studies act as gateways of huge traffic for your website.
E-commerce Websites
When you list your numerous products in multiple E-Commerce websites, do not just use fancy words to impress the audience. You have to keep in mind to use these marketplaces as platforms to promote your keywords and links wherever possible. Search engines pick your content wherever posted online and you can make use of these multiple product listing pages as sources for powering your SEO.
E-Commerce sites with hundreds of thousands of products listed in each category serves as the breeding ground for keyword clusters and create tremendous digital presence for your business.
Conclusion
Having understood the purpose of creating a huge digital presence of your website by following the methods discussed herein, create quality web presence for your website and keywords and harvest the SEO gains.
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